SEBO (pronounced "see-bow" - that is "bow" as in "bow and arrow" [si bəʊ]) is the brand name of vacuum cleaners made by Stein & Co GmbH, a company based in Germany.
We call them "the best vacuum cleaner brand you have never heard of"
(as they dont advertise very much anywhere - they seem to think you must "discover" them). You will only find them at John Lewis and independent vacuum dealers like us
(and we are cheaper than John Lewis).
Sebo produce a range of upright and cylinder vacuum cleaners for domestic and commercial use. Sebo vacuum cleaners are endorsed by Allergy UK
(the British Allergy Foundation), recommended by
Which? Magazine, recommended by
Axminster Carpets and the
Good Housekeeping Institute among others.
Established in 1977 in Germany by two German engineers, Klaus Stein and Heinz Kaulig, Sebo produced their first commercial upright vacuum cleaners in 1978. Due to their user friendly design and superior reliability, they rapidly became top selling machines. Many features which are now common on vacuum cleaners were first introduced by Sebo, e.g. the integrated hose on uprights and electrostatic micro filters.
Sebo has successfully grown to become a major player in the UK commercial vacuum cleaner market despite their low profile in the household market. In 1991 Sebo started in the UK retail market with the Automatic X1 upright and later the X4 and current X7 models. These machines introduced computer controlled brush height adjustment for optimum cleaning performance which remains unique to Sebo.
Sebo is
the world's largest manufacturer of commercial upright vacuum cleaners (amazing but true!) and boasts a presence in over 20 countries. They even use them in the Whitehouse in the USA, Buckingham Palace and we have recently supplied some to the Foreign and Commonwealth Office in London.
The Sebo being used at the Whitehouse above is a USA commercial Windsor branded machineSpeaking of the Whitehouse, on
>>this topic<< we see a video of Donald Trump using a Sebo in one of his hotels.
And on the subject of hotels, here is another image:

Above we see a
Sebo X7 Extra being used at the Ritz hotel in London.
All Sebo vacuum cleaners are of anti-allergy design, indeed
a Sebo machine was the first vacuum cleaner to be endorsed by the British Allergy Foundation for its overall anti-allergy design as opposed to just its filtration.
Sebo is still a family business with a real care for the design and manufacture of the products it makes.
Sebo vacuum cleaners are all still made in Germany (not China or Malaysia like most) and the commitment to quality is as firm as ever, explaining why ever since first being included,
Sebo has been the most reliable upright brand on the market according to WHICH? Magazine.
Sebo demonstrators in our Stockport shopBags or no Bags?Dysons don't use bags. Sebos do. Bagless vacuum cleaners -v- machines with bags is an age old argument that every manufacturer has their own spin on. It is like wine -v- beer or BMW -v- Mercedes. There is no definitive answer. Both will do what you want them to do. The
"Oh, you must buy bags with others, so ours are better" argument that Dyson use doesn't really hold water. Genuine Sebo bags are around £10 for a pack of 8. Will you use 8 in a year? If you do, that is 2p a day. A top of the range X4 Automatic Pet Boost is around £100 cheaper than a Dyson Big Ball "Animal" DC40/DC41/DC75/Cinetic. That £100 saving buys you over ten years of bags at 2p a day and no filters to wash. The argument is as broad as long.
Also, we doubt you would get ten trouble free years from a Dyson DC75 Big Ball Cinetic,
people write on our Facebook page they have been running the same Sebo for 16 years and it still works like new!
With a Sebo, the bag is the main filter so no filters to wash. Hospital grade HEPA filters make sure the expelled air is as clean as anything else on the market. The dust compacts solidly in the bag so they seldom need changing (most people use one box of bags a year), and when you throw the bag away there is no dust cloud as you get with a bagless machine when you empty it.
The Engineering Perspective. As vacuum engineers ourselves, one reason we love Sebos is due to the sheer quality of the engineering. The motors are quiet, powerful and long-lasting. The drive belts are made of Kevlar so they dont snap, and are toothed so they dont slip. On the best-selling X7 (formerly X1/X4) upright machines, the brushrolls are driven by a steel shaft with a thick cotter pin, not a flimsy plastic cog that wears out. The machines are modular so they can be split down to find blockages in moments. They recline totally flat to go under furniture. There are no filters to wash
(the disposable bag is the main filter). If you jam them up or block them, the electronics shut the motor down to prevent damage so you can remove the obstruction. The hoses almost never split. If you ever break the power cable they have a removable handle/cable that can be swapped over in moments by anyone. They adjust their height automatically to different floor types during use. The brushroll pops out with one click for cleaning and hair removal. Ask any of our engineers why they like Sebo and your eyes will glaze over because they won't stop talking...........
Sebo or Dyson?Due to the lack of longevity and robustness found in some Dyson machines that came after the DC33
(the DC33 and previous models are fine), we have chosen to not sell new Dyson machines and have instead switched to Sebo for customers wanting a new machine. Also, Sebo vacuum cleaners generally cost a little less than comparable Dyson vacuum cleaners while still having a
five-year warranty.
On our forum here, we have a poll:
Sebo -v- Dyson. Click the link and see the results for yourself.
For those who specifically want a new vacuum cleaner over a reconditioned one, we prefer to sell you a Sebo, because we are confident they are an excellent product that you will have no problems with. We dont stock Vax, Hoover, Electrolux, Shark, etc., because there is simply no need; we eschew mediocrity. Tesco can sell you a £50-£100 Vax or Hoover that will be in the bin within a year. We want to sell you a proper vacuum cleaner you will own for a decade or more. We want you to recommend us to your friends and relatives. That won't happen if we sold you a Hoover or a Vax.
There is a reason hotels, hospitals, schools, cleaning companies, cruise ships, major PLCs, government departments, the Whitehouse, the Ritz and even Buckingham Palace often use Sebo machines:
They work and they keep working. We are proud to be approved Sebo dealers.