Further to our topic >>here<<
, I just found a Daily Mail article on the Dyson Hot. Get it while it's hot! Dyson unveils new heater which warms up a room using jet engine technology
It could be the hottest invention to roll off the Dyson production line.
Sir James Dyson's company has developed a bladeless fan heater - a sci-fi creation that quickly warms an entire room without any visible moving parts. The stylish device, the 'Dyson Hot', is a world away from the noisy traditional fan heaters which have remained largely unchanged for more than 30 years.
Just as Dyson created a completely new bagless vacuum cleaner, so it has reinvented the fan heater - moving away from the ugly box in the corner.
The leap in terms of technology and appearance is on a par with comparing a Porsche with a Hillman Imp.
Dyson scientists, based in Malmesbury, Wiltshire, have combined jet engine technology and the sort of thermoplastics used to make riot shields, car bumpers and crash helmets.
Sir James said: 'We built hundreds of prototypes to develop a heater that heats a room faster than any other. Other fan heaters rely on inefficient motors or dust friendly grills.
'As the heat rises you're left with a partially heated room and a worrying burning smell. Dyson engineers have developed a heater that produces no smell and heats the whole room.'
The Dyson Hot represents a major advance on the company’s hugely successful bladeless fans, which were introduced in 2009.
The design replicates the loop style of the original fans – something like a child’s bubble blowing wand. However, rather than bubbles, each one magically pumps out vast quantities of warm air.
The device relies on Dyson’s patented Air Multiplier technology, which massively amplifies the hot air it can create. The net effect is that the amount of warm air generated is some six times greater than the amount drawn in at the bottom in a process known as inducement and entrainment.
The heater has its own thermostat which allows it to heat a room between 1 and 37 degrees Celsius. It will click on, should the temperature drop below the set figure.
The material used - Acrylontride butadiene styrene - means the heater is also cool to the touch, while it will automatically switch off if knocked over.
However, not everyone is a fan.
Stephen Bayley, design expert and founder of the Design Museum in London, thinks that the success of Dyson's products lies not just in the technology, but from hot air blowing out of the PR department. He told MailOnline: 'No-one is going to get hysterically excited about a new fan-heater. But surround its launch with secrecy, non-disclosure agreements and the charlatan’s legerdemain of a carefully managed "reveal" and you might, just might, have a news story.
'In the age of the “pseudo-event” when things are real only if they are reported in the media, managing the launch of a fan-heater is as important a business as designing and manufacturing it.
'Thus, Dyson has made as big a contribution to the history of public relations as to the history of design or technology.'
Dyson, nevertheless, is a British success story, setting new standards in consumer technology and generating huge worldwide sales. Eight in ten of its products, from vacuum cleaners to washing machines and fans are sold, outside the UK. Japan, seen as the fount of the world’s technological advances, has been a particularly big market. Annual sales of Dyson fans are up some 300 per cent.
This has been helped by a switch away from energy intensive air conditioning systems.
The company has called on the Government to do more to support design and manufacturing in this country. This includes tax breaks and emphasis on the teaching of science and engineering. Dyson assembles its products in Malaysia and Singapore. But it employs 550 engineers at its Research and Development centre in Wiltshire. Annual profits increased by 8per cent to £206m last year on the back of sales that rose by 15per cent to £770m. However, its success has been tainted by copycat manufacturers, particularly in China. China has, thus far, failed to ratify patent applications first made in 2008. This has cleared the path for its manufacturers to copy the Dyson products. The resulting copies have been found in countries around the world. A German court recently demanded that the Dyson copycat fans be destroyed.
The Dyson Hot will initially be available on an exclusive basis in John Lewis from today and then nationwide in October. The machine, which is available in two colour combinations - iron and blue colours or white and silver - and will cost £269.99. It uses two kilowatts of energy, which is comparable to other heaters on the market, but some use only one kilowatt. However, the Dyson will turn off automatically once the set temperature is reached.
The firm is hoping for big sales this winter, however the device also operates as a simple fan when people are looking for a cooling breeze in the summer.