Dyson are launching what are called Dyson Zone. A combined pair of headphones and an air purifier mask all in one.
I’ve been reading some of the negative comments about these online, and most people are missing something. The second photo is the clue.
These will be popular in South East Asia, which is Dyson's biggest market now and where they’re based
The UK market is a bit of an afterthought for them nowadays. Girls on the subways of China, Japan, Korea, etc. will love these. On the polluted streets of Shanghai, Ningbo or Singapore, they make perfect sense.
They’re not really designed with our minimal British pollution or our predisposition to being anti-mask in mind, but they’ll still sell some here. And the cost to them to roll them out here is minimal.
So do they look odd? To us, probably. They’ll be a huge hit in Asia. Give it six months and no self-respecting Tokyoite or Hong Konger will be without a pair.
Price not yet announced.
What do you think of them?